Mention that while some folk frown upon those of us in 4x4's, they are not slow at appreciating 4x4 Response volunteers who have honed their skills while travelling off-road.
Consider mentioning the utility services whose employees have to be able to access inhospitable terrain to maintain services, especially electricity boards.
Beyond "off roading" we have expeditions either group by organised projects or the growing number exploration/holiday ventures elsewhere in the world.
Kodiak Transglobe 2.0 SWB
Bricks are the knowledge you are taught,
the cement is the experience you gain that holds them together.